Increase Your Website Conversions
Are you losing potential guests because they visit online travel websites to see guest reviews and then book at another hotel or resort? Read the HSMAI article about how resorts participating in the HSMAI Resorts Best Practices Innovation Study used GuestBook to retain their website visitors.Hotels Use GuestBook To Retain Travelers on Their Websites
Did you know that Starwood is now providing reviews on their hotel websites to retain their website visitors? Similarly hotels and resorts using GuestBook can provide reviews on their website. A good example is The Steamboat Grand which provides a GuestBook review page on its website. These reviews are limited to actual guests who post a review as part of a post-stay email survey.Hotels Link to their GuestBook Reviews on Facebook
GuestBook provides an app that enables hotels and resorts to link to their GuestBook reviews on their Facebook Page. Also, GuestBook enables guests to share their reviews.Reduce Commission Costs
PhoCusWright reports that OTAs significantly increased their share of hotel bookings in 2010 and a well-known marketing consultant questions whether hotels can sustain their profitability without "building volume through direct channels at a lower cost". GuestBook enables hotels to increase website conversions and thereby save on the commissions paid to OTAs.
GuestBook's invitation system for obtaining reviews from actual guests generates more reviews than other review websites and helps hotels and resorts increase their website conversions.
